According to in-store data released by the retailer, Aldi has identified the quietest times to shop during the summer holidays: early mornings between 8am and 10am, late afternoons around 4pm–5pm, and evenings from 8pm–10pm. The guidance, aimed at families juggling childcare and shoppers seeking a calmer experience, suggests planning visits around those windows to avoid peak footfall and make the most of limited-time deals.

Timing your trip can also help with savings. Shoppers who aim for the end of the day may find marked-down bakery, meat and deli items that supermarkets often reduce before closing; Aldi staff have previously applied discounts of up to 75% to perishable lines to cut food waste and pass on big reductions to customers. The precise timing of those markdowns varies by store, so visiting regularly in the quieter windows increases the chance of spotting steep discounts.

For families looking for direct financial help this summer, Aldi ran a Summer Support Scheme that offered £50 vouchers throughout July and August. According to the company’s terms and conditions, the scheme ran from 1 July to 31 August 2025 and awarded sixty-two £50 digital vouchers to residents of Great Britain; entry required emailing the designated address with name and email, winners were chosen at random and had to respond within a set period, and Northern Ireland residents were excluded. Those details are set out in Aldi’s published rules and show the giveaway was structured with specific eligibility and delivery processes.

Aldi has also continued a longer-running initiative for new parents. The Mamia New Parent Fund, launched in March 2025, commits to awarding a £100 Aldi voucher to one parent every week for a year. According to the retailer’s announcement, parents entered by emailing a receipt for a qualifying Mamia nappy purchase and winners were selected at random; Aldi framed the scheme as a response to the unexpected costs many families face when a baby arrives.

Every two weeks the supermarket promotes its “Super Six” fresh produce deals — six fruit or vegetable items offered at lower prices — and encourages customers to stock up and freeze anything they cannot eat straightaway. Aldi’s official Super Six information also highlights its Fresh Guarantee, under which customers unhappy with fresh produce can return the item with a receipt for a full refund. These policies are presented by the company as a way to combine value with quality assurance, though availability and the specific items offered vary by store.

Shoppers should keep an eye out for the retailer’s red-sticker markdowns on items approaching their best-before or use-by dates. Aldi has previously described a nationwide approach to apply substantial reductions to perishable items before stores close, operating on a first-come, first-served basis; while this creates opportunities for large savings, it also means stock is limited and timing is important.

Beyond shopper-facing initiatives, Aldi announced a pay-rise for store colleagues in July 2025. The company said it will increase the minimum hourly rate for store assistants to £13.00 nationwide from 1 September 2025 (with an uplift to £14.33 within the M25), a change the retailer claims makes it the first UK supermarket to set that minimum. The firm also said the new rates exceed the Real Living Wage and are accompanied by other benefits such as paid breaks and incremental increases based on length of service.

Practical takeaways for anyone visiting Aldi this summer are simple: try to shop in the quieter windows identified by the retailer, check your local store’s Super Six selection and Fresh Guarantee terms, enter official giveaways only via the channels set out in Aldi’s published rules, and be aware that end-of-day red-sticker bargains are time- and store-dependent. As always with promotions and giveaways, readers should review the retailer’s published terms and local availability before relying on specific offers.