Bidfood has unveiled its 2025 Christmas campaign, rolling out more than 300 festive deals across November and December and promising the biggest Safari loyalty giveaway in the wholesaler’s history. The initiative, aimed at operators across the out‑of‑home sector, combines early‑bird discounts, tiered pricing and promotional bundles designed to reduce food and operating costs during the critical trading period.

The offer is wider than the headline figure suggests: Bidfood’s Christmas hub lists more than 700 seasonal products and identifies roughly 100 pre‑order lines eligible for early‑bird savings of up to 10% if orders are placed before 24 October 2025. According to the company’s online materials, those pre‑order incentives sit alongside a downloadable Christmas brochure and a deals guide to help caterers plan menus and secure lower prices ahead of peak season.

Promotional mechanics are laid out in Bidfood’s digital brochure and deals catalogue. Typical delivery windows for the seasonal offers run from 1 November to 31 December, with bundles, multipack offers and a “Star Deals” style scheme that can return value to operators — the brochure notes opportunities that can equate to up to around £175 back or similar incentives when qualifying conditions are met. The company says tiered pricing and ready‑to‑serve lines are intended to help operators manage labour costs and simplify service at busy times.

Loyalty incentives form a large part of the campaign. Bidfood is positioning this as its largest‑ever Safari rewards giveaway, offering bonus points and vouchers redeemable through the Safari scheme for qualifying purchases placed during the promotion. The wholesaler’s Safari pages detail how points accrue on thousands of products, the mechanics for activating accounts and redeeming rewards, and the exclusions and expiry rules operators must follow, operators should therefore check terms and eligibility before relying on estimated returns from the loyalty offer.

Beyond price reductions, Bidfood is emphasising practical support for menu development and operational efficiency. The campaign is backed by marketing assets, digital menu planners, costed recipes and training through its Caterers Campus; the company’s culinary team has also produced a short‑video series of festive ideas, promoted as “12 Bites of Christmas,” to inspire menu innovation while controlling waste. Trade bodies and sector outlets covering the announcement highlighted the same set of resources, underlining the wholesaler’s pitch that planning and productivity support are integral to the proposition.

Taken together, the measures reflect Bidfood’s positioning of itself as a partner for hospitality operators navigating tight margins and staffing pressures during the festive season. The company claims the combination of early‑order discounts, loyalty incentives, labour‑saving product ranges and training will help operators protect margins and simplify service. Operators considering the offers should note the pre‑order deadline (24 October 2025), the typical delivery period (1 November–31 December) and the Safari scheme’s terms and exclusions, and should use the downloadable brochure and online planners to test whether the deals and rewards will deliver the savings they expect.