JJ Foodservice has refreshed and relaunched its Foodit digital ordering platform, pitching the revamped service as an all‑in‑one way for independent restaurants and takeaways to capture more direct online sales. According to the original report in The Grocer, the relaunched package pairs a fully branded website with on‑site hardware such as a tablet, printer and stand, plus an optional mobile app, and is designed to give operators greater control over orders, customer relationships and margins. The company says the refresh includes a new visual identity and expanded management tools to make running direct online sales simpler for smaller teams.

The bundle on offer goes beyond simple ordering software. Foodit now positions itself as a complete restaurant management stack: branded website hosting with online ordering and table‑booking options; a manager app to receive and process orders; integrated printing; and tools to manage menus, pricing and customer records. JJ Foodservice says the package comes with onboarding support and free tutorial content covering promotional tactics, uploading imagery, menu updates, discounting and invoice access so operators can quickly learn to promote and run their own sites. According to Foodit’s public materials, the system supports promotions, voucher codes and flexible menu structures to mirror a venue’s offerings online.

The relaunch also leans on ready‑made hardware kits to reduce setup friction. Independent suppliers list Foodit‑compatible bundles of tablets, stands and thermal receipt printers - often pre‑configured for plug‑and‑play use - so venues can print order tickets in the kitchen or at the counter as soon as the system is live. Foodit’s product pages emphasise features such as live order tracking for customers, delivery‑distance checks and the ability to manage orders via the FOODit Manager app on a tablet or smartphone, which together aim to replicate a full front‑ and back‑of‑house ordering workflow.

Foodit’s own site highlights commercial terms intended to appeal to cash‑pressed operators: a low setup fee, a capped commission model and free UK support seven days a week, although these are presented as the company’s claims rather than independently verified facts. JJ Foodservice’s relaunch materials and The Grocer article both point to free tutorial resources — including a blog with marketing tips such as optimising Google listings, photographing dishes and collecting customer emails - to help venues drive traffic to their new branded channels.

JJ’s marketing lead made the rationale explicit. “We’re giving business owners the tools and knowledge to take full control of their website,” Omar El‑Haj, head of marketing at JJ Foodservice, told The Grocer. “It's their brand, their customers, and their sales – we're here to support and grow together. With competition for diners tougher than ever, Foodit is helping restaurants win back control of their customers while keeping more profits in their own pockets.” The relaunch follows the wholesaler’s recent investment in a professional kitchen and workshop programme in Enfield — an initiative JJ deployed to offer commercially focused training such as a summer drinks masterclass and forthcoming pizza and pasta sessions - which the company says complements Foodit by helping operators sharpen their product and promotional skills.

Taken together, the package is pitched at operators who want to reduce reliance on third‑party marketplaces and retain customer data for direct marketing and loyalty activity. According to Foodit’s public information and its blog guidance, owning a mobile‑friendly, branded ordering channel and collecting customer details can help venues run targeted promotions and build repeat business; JJ presents the relaunch as part of a broader effort to pair technology, hardware and training so independents can compete more effectively on both service and margin. The claims and benefits are company‑led and prospective users will want to weigh them against local demand, costs and alternatives before switching channels.