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Quality Drink Awards 2017 :: Process


The Judging Process

The Quality Food Awards are renowned throughout the industry for their rigorous and stringent judging process.

The 200-strong panel is comprised of respected food and drink experts to bring the widest pool of knowledge possible to the judging sessions, a long-standing and highly regarded tradition which sets the Quality Food Awards apart. We believe there’s only one way to judge a product – ask an expert.
All the alcoholic drinks are firstly judged 'blind' against an agreed set of criteria, including price. It is only after the quality of the drinks has been recorded that our expert panel of judges get to see the packaging, to complete the piece. This is the only way to ensure that the drinks get judged and tasted on merit alone, in terms of taste, related to price.


This year we are returning back to the University of West London for the judging sessions. The commercial kitchens, with their large stores area and plentiful fridges and freezers, help the process run smoothly under the watchful eye of our home economists. 
At the end of judging, the panel decides on the finalists for each category and which will be award a bronze, silver and gold Q. From this, the panel deliberates further over which is the winning product of the category.
These awards are highly regarded throughout the industry for the balance and integrity of the results and, naturally, the ambition of everyone who enters is to win. But we are also aware that suppliers whose entries do not make the shortlist are interested in where they fell short of progressing to the final stages.
With this in mind we will be sharing the feedback from the judging panel with you. Every entry will receive feedback from the judging sessions, concentrating on how the product meets and satisfies the criteria, to help you with your product development.
Please Note: judges feedback will be available after the awards ceremony.
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