Quality Food Awards Categories

The Quality Food Awards recognise and celebrate the best in retail food products available in the UK.

Each category has been specifically tailored to represent the key drivers in today’s ever-changing marketplace. Category definitions have been provided to help you select the right place for your product to be entered. Please note that categories have been grouped by relevance and not A-Z, your category may appear further down the page.

To enter, click on the category below and you will be taken to the online entry form. You can enter multiple categories within one entry form. 

Entry fee per product: £464 + VAT.
Small producer entry fee (fewer than 10 staff and annual sales under £2 million): £125 + VAT. Click here to request your Small Producer discount promo code.

Breakfast Products

Products marketed as a breakfast item. This includes cereal, cereal bars and breakfast products, granola, porridge etc. 

£ 464.00 +VAT (20%)


Inclusive of all bread products whether they are ambient, chilled or frozen.


Inclusive of all cakes whether they are ambient, chilled or frozen.


Categories include sweet and savoury biscuits

Chocolate and Confectionery

All chocolate bars, boxes, sharing bags, novelty, seasonal (excludes Christmas) and sweets

£ 464.00 +VAT (20%)

Desserts and Puddings

Any sweet pudding or dessert, including ice cream, whether they be ambient, chilled or frozen.

£ 464.00 +VAT (20%)


Food designed for snacking includes crisps, nuts, popcorn, jerky, bars

£ 464.00 +VAT (20%)


Includes all cheese products: British; Continental; hard and soft; goats, sheep etc


Includes butters and spreads, milk, cream, yoghurt, kefir. Excludes Cheese.

£ 464.00 +VAT (20%)


Inclusive of all unprepared eggs e.g. chicken, duck, quail, and varieties e.g. blue, brown.

£ 464.00 +VAT (20%)

Cold Beverages

Includes all juices, smoothies, cold pressed, carbonates, waters, cordials, milkshakes, whether fizzy, still or flavoured

Hot Beverages

Includes coffee ground, instant and pots (excludes beans); tea and herbal tea; hot chocolate etc

£ 464.00 +VAT (20%)


Anything you add to your meal after preparation to enhance the flavour, ie. mayonnaise, ketchup, balsamic glaze etc.

£ 464.00 +VAT (20%)

Cooking Sauces

Anything you add to your meal during the cooking stage, ie. stir-in pasta sauce or pesto etc.

£ 464.00 +VAT (20%)

Pickled and Fermented

Any food which has been pickled or fermented i.e kimchi, sauerkraut, kombucha etc

£ 464.00 +VAT (20%)

Relishes and Chutneys

Any relish or chutney including savoury jams or marmalades suitable for cheese.

£ 464.00 +VAT (20%)

Preserves and Sweet Spreads

Including jams, sweet spreads, syrups, honey, nut butters

£ 464.00 +VAT (20%)

Store Cupboard

Includes home baking kits, herbs and spices, salts, oils and vinegars, all canned goods

£ 464.00 +VAT (20%)


Products that are sold on the delicatessen shelves or counter

Frozen Fruit and Vegetables

Plain, unseasoned fruit and vegetables in the frozen aisle for convenience e.g. broccoli florets, mixed berries

£ 464.00 +VAT (20%)


Fresh fruit Including prepared or unprepared e.g. whole fruits, pre-cut fruit pots

£ 464.00 +VAT (20%)


Fresh vegetables including prepared or unprepared e.g. whole vegetables, vegetable roasting trays, stir fry kits

£ 464.00 +VAT (20%)


Fresh vegetables including prepared or unprepared e.g. whole vegetables, vegetable roasting trays, stir fry kits

£ 464.00 +VAT (20%)


Including fresh fillets; prepared fish e.g. breaded fish, fishcakes; shellfish and smoked fish

Food to Go

Including pre-prepared, ready to eat sandwiches, wraps and salads, ready to heat/eat hot food products, sushi


Includes both chilled and frozen, and roast-in-the-bag. Products can include sauces, garnish, crumb, and can be plain or stuffed. If specifically reduced fat, enter the ‘REDUCED/LOW’ category.

Meal Accompaniments

Any prepared or unprepared accompaniments to a main meal whether ambient, chilled or frozen

£ 464.00 +VAT (20%)

Pasta, Rice, Grains and Pulses

Pasta can be fresh or dried, with or without filling; rice; grains and pulses of any variety e.g. couscous, pearl barley

£ 464.00 +VAT (20%)


Including chilled and frozen

£ 464.00 +VAT (20%)

Quiches, Pies and Savoury Pastries

Includes ambient, chilled or frozen. Also includes sausage rolls and savoury tarts

£ 464.00 +VAT (20%)

Ready to Cook

Any meal ready to cook at home that needs a raw protein element cooking out e.g. mini roast dinner, hunter's chicken

£ 464.00 +VAT (20%)

Ready Meals

Products with the protein already cooked that just require heating up at home e.g. lasagne, meatballs, gnocchi in sauce

£ 464.00 +VAT (20%)


Including ambient and chilled soups

£ 464.00 +VAT (20%)

Subscription Boxes

Subscription items delivered to the home e.g. nut boxes, coffee, fresh produce (does not include alcohol)

£ 464.00 +VAT (20%)

Fresh Recipe Boxes

A box delivered to the home that contains all ingredients required to create a meal. With a recipe card

£ 464.00 +VAT (20%)

Meal Kits

Kits that include all the flavouring and accompaniments to a meal that needs additional ingredients e.g. fajita kits, curry kits

£ 464.00 +VAT (20%)

Free From

Any product marketed at the allergen free market incorporating one or more of the 14 major allergens* and is specifically created to be free from those

*celery; crustaceans; eggs; gluten; fish; lupin; milk; mustard; molluscs; nuts; peanuts; sesame; soya; sulphites


Products specifically created with reduced sugars, salts, fats in comparison to their standard counterparts e.g. reduced fat salad dressings, reduced salt condiments, sugar-free drinks etc. Does not include reduced fat meat products, see MEAT

£ 464.00 +VAT (20%)


Products specifically created to cater to the vegan market