2025 Shortlist:
Judges' Choice and Innovation of the Year


We are delighted to unveil the shortlist for this year's Judges' Choice category and our Innovation of the Year category. 

These two special awards are selected directly by our expert judges. The products that are considered for a Judges' Choice award are selected and put forward by our judges, and then our panel puts together a shortlist of their favourite products.

The Innovation of the Year Award celebrates products that demonstrated exceptional creativity and originality, as identified by the judges throughout the judging process.


The Innovation of the Year award is sponsored by


The winners of these two awards will be revealed at our awards event on Wednesday 12 November at Hilton Bankside, London.

Congratulations to all this year's finalists!


Fibre UP Apple & Elderflower

Louisa's Honey - Chestnut

Louisa's Honey - Sweet Chestnut 

Meg Rivers Rich English Fruit Cake

Wild Hare Beef Bourguignon

555 Amanda Roe Lobster Roll

Aldi Specially Selected Place Setting Kit

Busy Bees Honey Suppliers Bee Gold

Fibre UP Raspberry Lemonade

School Yard Kitchen Lemongrass Chilli Sauce

Unbeleafable Zesty Baby Leaves

Veg Life Taste of the East Scotchee

Wild Hare Beef Bourguignon

Winnie's Original Sweet Chilli Apple Sauce

The Innovation of the Year category is sponsored by