The Judging Process
The Quality Food Awards are renowned throughout the industry for their rigorous and stringent judging process.
The 400-strong panel is comprised of respected food and drink experts to bring the widest pool of knowledge possible to the judging sessions, a long-standing and highly regarded tradition which sets the Quality Food Awards apart. We believe there’s only one way to judge a product – ask an expert.
Judges debate and discuss the merits of each product using the following criteria: taste, flavour, texture, aroma, ingredients list, innovation, packaging, presentation and price point.
This year we will return to the University of West London for the judging sessions. The commercial kitchens, with their large stores area and plentiful fridges and freezers, help the process run smoothly under the watchful eye of our home economists.
At the end of judging, the panel decides on the finalists for each category. From the shortlist, the panel deliberates further over which is the winning product.
The Gold Q is then selected from all the individual category winners. It symbolises the product which the panel agreed is truly outstanding and worthy of this ultimate accolade.
These awards are highly regarded throughout the industry for the balance and integrity of the results and, naturally, the ambition of everyone who enters is to win. But we are also aware that suppliers whose entries do not make the shortlist are interested in where they fell short of progressing to the final stages.
With this in mind we will be sharing the feedback from the judging panel with you. Every entry will receive feedback from the judging sessions, concentrating on how the product meets and satisfies the criteria, to help you with your product development.
Please Note: judges feedback will be available after the awards ceremony.