We are delighted to reveal the 2021 Quality Food Awards Shortlist. Once again our judging panels were wowed by the quality of products they tasted. 

Thank you to everyone who entered and a huge congratulations to those who made the shortlist! Click here to see all of the fantastic products who made it. 

After much thought we have decided to present the Awards this year once again in an online format. The feedback we had from last year's event was overwhelmingly positive, and the virtual style enabled more teams than ever to join in and celebrate the success together. We will combine the excitement of a live event with the convenience of online: win-win! The announcements will take place daily over the course of a week from Monday 15 November. More information will be announced soon.

Earlier this month we released the 2021 Christmas Results, click here to see all of our fantastic shortlisted and winning products.

Don’t forget, entries are still open for our Performance Awards until Thursday 30 September. Please click here for more information. 

All Year Round Retail

These categories are specific to retail and convenience products available in the UK all year round. Each category has been tailored to represent the key drivers in today’s ever-changing marketplace.

Categories include all retail options including vegan and free from.

Christmas Retail

These categories are aimed at those products specifically created for the Christmas period.


These categories are specific to foodservice and wholesale products available in the UK, and will be judged with a foodservice focused set of judges and judging criteria. Categories include all foodservice products including Christmas lines.

Small Producer Award

The Small Producer Award sponsored by the Co-op is open to all companies with fewer than 10 staff and annual sales under £2 million. Each entry will be judged alongside all other products in the main Quality Food Awards and will benefit from a reduced entry fee and the chance to win a listing in the Co-op.

Winners Campaign 

A Quality Food Award is a powerful endorsement of your product. Winning an  award doesn't stop after you've been presented your trophy. It is a high-powered marketing tool that you can use to promote your product line and increase your sales. A Quality Food Awards win gives you the opportunity to use the highly respected logo, which regularly features in TV and print marketing campaigns for major multiples. 

Click on our logo to see how other companies have used the logo to promote their success.