Welcome to the 2021 Quality Food Awards

Entries are closed and judging is underway.  If you need help with your delivery please contact Atma in the QFA team.

Remember the entry deadline is for the written submission only and we will not require your product samples until the judging period. Detailed delivery instructions with exact dates of when and where to send your products, for each category judging, will be emailed across to you.

Winning a Quality Food Award is proven to have measurable impact not only raising the profile of entrants but also on the sales of products. Winning is great for visibility, and a great boost for your whole company and everyone who works so hard to prepare your fantastic products.

Our logo on pack resonates with consumers and reassures them that the products they are purchasing are of award-winning quality. After all, what says quality better than a Quality Food Award mark of excellence?

All Year Round Retail

These categories are specific to retail and convenience products available in the UK all year round. Each category has been tailored to represent the key drivers in today’s ever-changing marketplace.

Categories include all retail options including vegan and free from.

Christmas Retail

These categories are aimed at those products specifically created for the Christmas period.


These categories are specific to foodservice and wholesale products available in the UK, and will be judged with a foodservice focused set of judges and judging criteria. Categories include all foodservice products including Christmas lines.

Small Producer Award

The Small Producer Award sponsored by the Co-op is open to all companies with fewer than 10 staff and annual sales under £2 million. Each entry will be judged alongside all other products in the main Quality Food Awards and will benefit from a reduced entry fee and the chance to win a listing in the Co-op.

Winners Campaign 

A Quality Food Award is a powerful endorsement of your product. Winning an  award doesn't stop after you've been presented your trophy. It is a high-powered marketing tool that you can use to promote your product line and increase your sales. A Quality Food Awards win gives you the opportunity to use the highly respected logo, which regularly features in TV and print marketing campaigns for major multiples. 

Click on our logo to see how other companies have used the logo to promote their success.